Ten Tips to look good with Renters

Renters are back in force after the new year to book vacations. Here are ten tips to close bookings quickly and ensure repeat business next year. Respond – Remember this old saying? – The early bird gets the worm. Respond, the faster the better! And, follow up – Many renters are shopping around and a [...]

Written on January 15, 2010 | Posted in Advertising & Networking,Online Marketing | No comment

The good, the bad, and the ugly: How social networking sites are affecting small business

My name is Shannon Russo – and I’m a recovering social network-aholic… The Ugly Yes, I admit it. After losing my job and deciding to make a go of freelance writing from home, I realized – a couple of months later – that roughly 3 hours of my day went into my socializing: catching up [...]

Written on December 7, 2009 | Posted in Advertising & Networking,Advice,Tools and Software | 1 comment

Two new Google web tools to improve your vacation rental marketing results

Rich Snippets Google’s latest experiment, Rich Snippets, captures a web page’s structured data and displays it as snippets within the Google search results listing. Using microformats and RDFa open standards, webmasters can mark up Google-provided templates to aggregate their page’s own structured data. Currently Google is only capturing data on People and Reviews, and not [...]

Written on November 23, 2009 | Posted in Tools and Software | No comment